Skip to main content

Introduction to Audience

Component 1 Section A - Analysing Media Language and Representation

- Tide Advert
- Kiss of the Vampire
- WaterAid A/V Advert

Component 1 Section B - Analysing Media Industries and Audiences

- Tide Advert
- WaterAid A/V Advert

ALL media needs an audience.

Without an audience a media product cannot be sold.

Generating different reactions from an audience is important.

Target Audience - The specific group of people that a producer aims to sell their product to.

Primary Audience - The first audience that a product is targeted at.

Secondary Audience - A second group considered by a producer.

Producer > Text > Audience

Producer encodes text.

Audience decodes text.

Audiences may now interact directly with a producer through social media.

Producer does:

Targeting - Aiming media at a certain group of people/type of audience.
Attracting - Making a product that appeals to a certain group of people.
Reaching - Getting information from a certain group of people. 'Grabbing' an audience.
Addressing - Who/what/how a producer talks to an audience.
Constructing - Creating an audience to go with a product

Last Of Us

Dominant stereotypical male character creates a target audience of older men.

Dull/desaturated colour scheme.

Dirty clothing may not appeal to women. (Dirty mise-en-scene)

Has a serious/depressing tone.

Post-apocalyptic genre.

Use of 'us' makes the game more personal.

Secondary audience - teenage women.

Woman is fully clothed. She's not being sexualised.

How can we break down audiences?

Split into different groups based on stereotypes.

Gender, Ethnicity, Religion, Stereotypes, Age, Location, Sexuality, Lifestyle, Class / Social Status

Class - Where one stands in comparison to other people.


Above is an example of a demographic that categories a group of people. It is qualitative.

Psychographics - The classification of people according to psychological criteria.

Aspirer - People who want to appear rich and attractive.

Reformers - People who want social change and are unimpressed by status and make decisions based on their values

Explorers - Adventurous people who like taking risks.

Mainstreamers - People who follow the crowd.

Strugglers - People who find it hard to achieve.


Comments

Post a Comment

Popular posts from this blog

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No
Post a Comment
Read more

Fandoms

Fandom is a subculture composed of fans characterised by a feeling of empathy and camaraderie with others who share a common interest. Examples: - Bronies - Rick and Morty fans - Furrys - Beliebers Textual poaching - Stealing something from a media product and often using it in a way that subverts normality/ the intention of the producer. KEY THEORY 18 - FANDOM - FANDOM Fandom refers to a particularly organised and motivated audience of a certain media producer franchise. 'Fans use the media in ways not intended by the producer' 18 - Fandom - Henry Jenkins  (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poach
Post a Comment
Read more

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest
Post a Comment
Read more