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Introduction to Audience

Component 1 Section A - Analysing Media Language and Representation

- Tide Advert
- Kiss of the Vampire
- WaterAid A/V Advert

Component 1 Section B - Analysing Media Industries and Audiences

- Tide Advert
- WaterAid A/V Advert

ALL media needs an audience.

Without an audience a media product cannot be sold.

Generating different reactions from an audience is important.

Target Audience - The specific group of people that a producer aims to sell their product to.

Primary Audience - The first audience that a product is targeted at.

Secondary Audience - A second group considered by a producer.

Producer > Text > Audience

Producer encodes text.

Audience decodes text.

Audiences may now interact directly with a producer through social media.

Producer does:

Targeting - Aiming media at a certain group of people/type of audience.
Attracting - Making a product that appeals to a certain group of people.
Reaching - Getting information from a certain group of people. 'Grabbing' an audience.
Addressing - Who/what/how a producer talks to an audience.
Constructing - Creating an audience to go with a product

Last Of Us

Dominant stereotypical male character creates a target audience of older men.

Dull/desaturated colour scheme.

Dirty clothing may not appeal to women. (Dirty mise-en-scene)

Has a serious/depressing tone.

Post-apocalyptic genre.

Use of 'us' makes the game more personal.

Secondary audience - teenage women.

Woman is fully clothed. She's not being sexualised.

How can we break down audiences?

Split into different groups based on stereotypes.

Gender, Ethnicity, Religion, Stereotypes, Age, Location, Sexuality, Lifestyle, Class / Social Status

Class - Where one stands in comparison to other people.


Above is an example of a demographic that categories a group of people. It is qualitative.

Psychographics - The classification of people according to psychological criteria.

Aspirer - People who want to appear rich and attractive.

Reformers - People who want social change and are unimpressed by status and make decisions based on their values

Explorers - Adventurous people who like taking risks.

Mainstreamers - People who follow the crowd.

Strugglers - People who find it hard to achieve.


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