Skip to main content

02/10/17 - Genre and Intertextuality

Genre - A type of media product that is governed by implicit rules that are shared by the makers of the product and the audience for it.

Implicit - The information that is implied by a media product

Music Genres:

Pop
Rock
Trap
Edm
Rap
Hip-hop
Garage
Trance
Jazz
Blues
House
Reggae
Lo-fi
Folk

Sub-genre - a more in depth explanation of a certain area. A genre within a genre

Hybridity - where two sub-genres merge together to create a whole new genre

Genre Paradigms - The building blocks of a genre which demonstrate to the audience what genre a media product is.

Iconography - The familiar signs of genre

UTOPIA:

Genre - Horror/Sci-fi/Action - Suicide has elements of horror as well as the gaze of the people giving a sense of unease - Drawings of people with two faces links with supernatural/sci-fi genre - Elements of action are seen throughout with a link to psychedelic drug use.

The Simpsons uses intertextuality to expand the target audience. It allows the audience  to feel privileged that they have spotted the reference. Kind of shows respect for the films that are being referenced.

Charity advertising - Wateraid - Repertoire of elements - Traditional plea to audience for money and facts are used to put the audience in a position of guilt if they don't help by donating money. Symbolic code is used to suggest that if you don't donate then the problem will never be solved. Hermeneutic code to make you wonder if more children will die if you don't donate. Producer puts across the point that they strongly believe that a donation is necessary. Children in third world countries are stereotyped as having a bad quality of life.

High end clothing advertising - Louis Vuitton - Repertoire of elements - use of checkered patterns suggest sophistication. Symbolic code of patterns is used to represent order and again sophistication. Hermeneutic code is used to make an customer ask a question in regards to the quality of the clothing. However this can only be found out by buying the product. Producers ideology here is that the product being sold is amazing and that your life can be improved by owning this product. Because this brand is expensive, people who buy the products from it may be stereotyped as upper class/ wealthy.

Comments

Post a Comment

Popular posts from this blog

Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...
Post a Comment
Read more

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...
Post a Comment
Read more

Audience Manipulation (Contains Some Key Theories)

Producer decides primary and secondary audiences. Audiences can be broadly categorised with demographics. Intended demographic in McDonalds advert - young couples - Going to McDonalds is something that is commonly done by younger people. - Stereotypical romantic gesture. What happens if you watch too much TV/YouTube/Play too many video games? Addiction - No social life - Eye Damage - Become violent - Can give you negative body perceptions - Mindlessness Mass media is a type of media that an be obtained with ease. Key theory 15 - Albert Bandura - Media Effects The Effects Model, AKA The Hypodermic Needle Model. - How an audience is manipulated by the media. - Brainwashing Ideology - ideas, beliefs and values Passively happening without audience knowledge. - Not all ideology is negative Passive - You don't know it is happening. George Gerbiner - Cultivation Theory - To develop an ideology based on the information that is given. The idea that prolonged and heavy ...
Post a Comment
Read more