Skip to main content

02/10/17 - Genre and Intertextuality

Genre - A type of media product that is governed by implicit rules that are shared by the makers of the product and the audience for it.

Implicit - The information that is implied by a media product

Music Genres:

Pop
Rock
Trap
Edm
Rap
Hip-hop
Garage
Trance
Jazz
Blues
House
Reggae
Lo-fi
Folk

Sub-genre - a more in depth explanation of a certain area. A genre within a genre

Hybridity - where two sub-genres merge together to create a whole new genre

Genre Paradigms - The building blocks of a genre which demonstrate to the audience what genre a media product is.

Iconography - The familiar signs of genre

UTOPIA:

Genre - Horror/Sci-fi/Action - Suicide has elements of horror as well as the gaze of the people giving a sense of unease - Drawings of people with two faces links with supernatural/sci-fi genre - Elements of action are seen throughout with a link to psychedelic drug use.

The Simpsons uses intertextuality to expand the target audience. It allows the audience  to feel privileged that they have spotted the reference. Kind of shows respect for the films that are being referenced.

Charity advertising - Wateraid - Repertoire of elements - Traditional plea to audience for money and facts are used to put the audience in a position of guilt if they don't help by donating money. Symbolic code is used to suggest that if you don't donate then the problem will never be solved. Hermeneutic code to make you wonder if more children will die if you don't donate. Producer puts across the point that they strongly believe that a donation is necessary. Children in third world countries are stereotyped as having a bad quality of life.

High end clothing advertising - Louis Vuitton - Repertoire of elements - use of checkered patterns suggest sophistication. Symbolic code of patterns is used to represent order and again sophistication. Hermeneutic code is used to make an customer ask a question in regards to the quality of the clothing. However this can only be found out by buying the product. Producers ideology here is that the product being sold is amazing and that your life can be improved by owning this product. Because this brand is expensive, people who buy the products from it may be stereotyped as upper class/ wealthy.

Comments

Post a Comment

Popular posts from this blog

Week 3 Online media - 4th March

Pokemon Glaswegian Advert:  🌚 🌝  🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos
Post a Comment
Read more

Attitude Online - Wednesday 13th March

Attitude online's primary purpose is to promote the magazine. It has a dedicated readership which may be influenced by the online version of the magazine. Camp - A deliberately tongue in cheek attitude to the world which reinforces a lot of gay stereotypes. Drag shows are very camp to appeal to a gay audience Diva is a gay magazine that is also aimed at women but it is less popular than Attitude. Attitude online is a hyper-sexualised representation of men - most images of these men are topless and often in provocative poses which is surprising in accordance to societal hegemonic norms. An article is critical of lack of representation of different body types which isn't reinforced very well by the singular muscular representation of men which suggests that these images are only being used to make money as they know it plays on the potential desires of homosexual men. Articles are generally focused on grooming, fashion, celebrities and their appearance which suggest...
Post a Comment
Read more

Music Videos - Week One

Component 1A - Media language and representation Component 1B - Audience and Industry Music Video - Video that accompanies audio track / Montage of clips with song in background / Visual representation of how a song sounds / Gives contexts to the sound / Advertises the song / Primarily seen on YouTube Media language Key Terms - modes, language, polysemy, meaning, conventions, intertextuality, audience response, ideologies Theories - Barthes and Levi-Strauss Representation Key Terms -  construction, processes, stereotypes, social and cultural contexts, audience response, ideologies Theories - Hall, Gauntlet, Van Zoonen, hooks, Gilroy Audience tends to be defensive over how good their favourite artist is. Bands can be role models. Bands can be used to represent somebody. We can use music to define ourselves. We can use social media to connect with artists. France Gall - Baby Pop Technologically interesting France Gall looking at the camera gives a direct...
Post a Comment
Read more