AMMedia

'Classical Hollywood narrative.' - used to describe the classic era of Hollywood film production. Spatial continuity - the audience always knows where they are at any times Temporal continuity - the audience always knows in what order the events have transpired, and any flashbacks and so forth will be clearly signposted. The film must be realistic and must not make reference to any other filmic or popular texts. The Studio System - Production - Making a media product Distribution - The spreading of a media product through different forms of advertising Conglomeration - A corporation that consists of a group of businesses dealing in different products or services. The process of a conglomerate being formed. Vertical/Horizontal Integration - When a company gets another company Digital Technologies - Anything which involves computers Regulation - A rule that has to be followed Convergence - The coming together of different media products Ways film distributio

Short Answer Questions 1. - Symbolic - Proairtic - Hermeneutic 2.The way a text speaks to an audience 3.The language that is used 4.Encode,Decode Theory and Reception theory Long Answer Questions MEDIA LANGUAGE Media language can be used by a producer to communicate multiple meanings. For example, in the Kiss of The Vampire advert, the producer has deliberately chosen to used bats and a full moon to convey a sense of horror. In the tide advert, the producer has decided to present the ideology that women love cleaning and that it is the only thing they do. This is due to the time it was written. In the Kiss of The Vampire poster, the producer has used bats and a full moon to show that this poster is advertising a horror film. A full moon has scary connotations and is often associated with supernatural creatures. Bats are also often shown to be associated with supernatural beings. The text on this poster has blood dripping off the 'v' which is a symbolic code re

Preferred reading - The right reading of a text. What the producer wants an audience to think when reading text. A producer may actually have multiple meanings/readings. Audience can get whatever they want out of any media text. Audience response - Three groups of audience response. These can help us to understand whether or not an audience sticks to the preferred reading, or if they decide to make their own decision as to how to decode text. Dominant reading - The audience believes with the dominant values in the text, and agrees with the values and ideology it shows. Oppositional reading - The audience completely disagrees with what they see, and rejects the dominant reading. Negotiated reading - The audience generally agrees with what they see, but they may disagree with certain aspects. Dominant reading - That the audience believes the producer's ideology that coca cola means you are successful and attractive Oppositional reading - The audience hates th

Producer decides primary and secondary audiences. Audiences can be broadly categorised with demographics. Intended demographic in McDonalds advert - young couples - Going to McDonalds is something that is commonly done by younger people. - Stereotypical romantic gesture. What happens if you watch too much TV/YouTube/Play too many video games? Addiction - No social life - Eye Damage - Become violent - Can give you negative body perceptions - Mindlessness Mass media is a type of media that an be obtained with ease. Key theory 15 - Albert Bandura - Media Effects The Effects Model, AKA The Hypodermic Needle Model. - How an audience is manipulated by the media. - Brainwashing Ideology - ideas, beliefs and values Passively happening without audience knowledge. - Not all ideology is negative Passive - You don't know it is happening. George Gerbiner - Cultivation Theory - To develop an ideology based on the information that is given. The idea that prolonged and heavy

Component 1 Section A - Analysing Media Language and Representation - Tide Advert - Kiss of the Vampire - WaterAid A/V Advert Component 1 Section B - Analysing Media Industries and Audiences - Tide Advert - WaterAid A/V Advert ALL media needs an audience. Without an audience a media product cannot be sold. Generating different reactions from an audience is important. Target Audience - The specific group of people that a producer aims to sell their product to. Primary Audience - The first audience that a product is targeted at. Secondary Audience - A second group considered by a producer. Producer > Text > Audience Producer encodes text. Audience decodes text. Audiences may now interact directly with a producer through social media. Producer does: Targeting - Aiming media at a certain group of people/type of audience. Attracting - Making a product that appeals to a certain group of people. Reaching - Getting information from a certain group of p

What has gone particularly well so far? - I have understood most of what I have been told so far - I have managed to complete all of my work to a standard that I am happy with - I have already created good revision notes that I can use in the future What are your strengths? - I can keep up with the speed we have to work through things - If I don't manage to finish work in a lesson then I will complete it at home What is stopping you from achieving your goals? - I get quite a lot of homework from subjects like Graphics and Occasionally IT - I tend to be quite forgetful 3 Targets for rest of the year? - Revise my notes - Keep blog up to date - Keep completing homework/ classwork to a high enough standard. What do you want to achieve in media studies? - I want to increase my knowledge in media generally and want to create a high quality music video for my coursework. I want to be able to learn new skills that can be used in real life situations. Do you have a

Genre - A type of media product that is governed by implicit rules that are shared by the makers of the product and the audience for it. Implicit - The information that is implied by a media product Music Genres: Pop Rock Trap Edm Rap Hip-hop Garage Trance Jazz Blues House Reggae Lo-fi Folk Sub-genre - a more in depth explanation of a certain area. A genre within a genre Hybridity - where two sub-genres merge together to create a whole new genre Genre Paradigms - The building blocks of a genre which demonstrate to the audience what genre a media product is. Iconography - The familiar signs of genre UTOPIA: Genre - Horror/Sci-fi/Action - Suicide has elements of horror as well as the gaze of the people giving a sense of unease - Drawings of people with two faces links with supernatural/sci-fi genre - Elements of action are seen throughout with a link to psychedelic drug use. The Simpsons uses intertextuality to expand the target audience. It allows the au

Genre exists to separate different forms of media to make it easier for an audience to find what they are looking for An audience benefits from generic classification because it means that less time can be wasted finding what they like. A producer can also use genre to promote their film to a specific audience. Advantages of genre: Producer an use it to target a specific audience. Audience can use genre to find new media that may be interesting to them based on media that they have previously enjoyed based on the same genre. Disadvantages: Producer has to conform to the 'rules' of a genre to appeal to certain audiences Audience may not want to watch something from a specific genre even if it is good. Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear iden