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Exam Structure

Component 1 - 35% Component 2 - 35% Component 3 - Coursework - 30% Comp 1 : Section A - analysing media language and representation Section B - understanding media industries and audiences Comp 2 : Section A - Section B -

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Adbusters

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No...
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Attitude Online - Thursday 14th March

The difference between the representations of men in the online and the print version of this magazine is that the online magazine shows men as being more buff which paints an unrealistic expectation of gay men to have these body types. Print cover has a gay man with a moustache which is an intertextual reference to Freddie Mercury. The print cover positions the audience as a gay man who has had problems with bullying from 'jocks' in the past. He is wearing a US Army Costume which may be used to appeal to an international audience. The femininity of the camp hand on hip gesture is a convention that is specific to the gay magazine genre. He is breaking the fourth wall with the direct mode of address with the look into the camera. It presents the gay male on the front as androgynous which he clearly isn't but this is a form of anchorage. If somebody is a closet-gay then they can view the website so that they don't have to buy to magazine. It may be a way to reduce the...
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Steve Neale - Key Theory 3 - Theories around Genre

Genre exists to separate different forms of media to make it easier for an audience to find what they are looking for An audience benefits from generic classification because it means that less time can be wasted finding what they like. A producer can also use genre to promote their film to a specific audience. Advantages of genre: Producer an use it to target a specific audience. Audience can use genre to find new media that may be interesting to them based on media that they have previously enjoyed based on the same genre. Disadvantages: Producer has to conform to the 'rules' of a genre to appeal to certain audiences Audience may not want to watch something from a specific genre even if it is good. Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear iden...
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