Component 1 - 35%
Component 2 - 35%
Component 3 - Coursework - 30%
Comp 1 :
Section A - analysing media language and representation
Section B - understanding media industries and audiences
Comp 2 :
Section A -
Section B -
Pokemon Glaswegian Advert: 🌚 🌝 🌚 Clay Shirky - End of Audience - the audience uses the product to make new media Henry Jenkins - Fandom - uses audience to create a cult following Propaganda doesn't work in the way we think it works. It doesn't change people's minds. We don't just see an advert and go to a product. It cultivates the idea - cultivation theory Alex Jones' clicks tripled when he got banned from social media sites. It has made him even more popular. Momentum video about conspiracy theories is funded by the pro Corbyn part of the Labour party. Machine written youtube videos
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