AMMedia

Mock 1 How Does Humans and Les Revenants use intertextuality to create meaning. Humans and Les Revenants use intertextuality to create meaning. In this response, I will be making reference to Barthes' Theory of semiotics, Baudrillard's Postmodernism and Theories of representation. In Humans, the fear expressed in Laura's face when she sees Anita in the shot/counter-shot may be an intertextual references to Star Wars when Luke is looking at Darth Vader. This shows conflict due to the binary opposition betweens humans and cyborgs in both humans and texts that it may be referring to. The look on Laura's face may be symbolic of fear but may also suggest a hermeneutic code which makes the audience wonder why she is scared thus creating meaning for the audience. The audience may also realise that her fear is similar to the fear of people in other media products when they come across similar situations. This reaction also represents humans inability to adapt to hyperreal

"It is essential for a TV programme to simultaneously target both mass and specialised audiences" Explore this statement with reference to  Les Revenants Exam Question Les Revenants targets casual watchers and a cult audience through it's use of polysemic readings in relation to Stuart Hall's Reception Theory. However it can be argued that due to the many audience responses that Les Revenants may evoke, there are not many preferred readings which is subversive in terms of Les Revenants because the producer doesn't seem to have one specific ideology. This is why it is essential for media products to target mass audiences and specialised audiences because if one audience doesn't respond to the media product in a specific way others will. For example, Les Revenants was given a large sum of money to promote the French alps within the media but actually creates many oppositional readings to the producer's ideologies due to the nature of the show. I