AMMedia

Target audience - middle class culture jamming ideologies may appeal to audience Preferred reading - agreeing with producer ideologies that terrorism will take over Negotiated - may use the ideology of the producer to form their own ideologies about terrorism in the west. Oppositional - Completely disagreeing with the ideology that terrorism will take over Preferred reading - these shoes cost a ridiculous amount of money and are only used to emphasise the gap between the rich and poor Negotiated - the shoes are expensive but aren't the same quality Oppositional - Louboutin is a business that produces high quality shoes and shouldn't be a victim of culture jamming Negative space emphasises the quote.   Woman on the front is relatable and looks like a housewife. Audience Appeal: Altruism Wealth - Luxurious lifestyle Direct mode of address Relatable lifestyle Aspirational ideologies Surveillance - Culture Escapism Moralism Sexual Gratif

Deliberately challenged the image. Its childish defacing. This defacing plays on the ideology that nothing is too high up to take down. Banksy Drawing of Policeman snorting cocaine. This is know as detournement. It is a form of high-jacking or re-routing. It is more commonly seen as Culture Jamming. Culture jamming is often obsessed with the idea of destructing consumerism/capitalism. Culture jamming - the practise of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Adbusters potential genres: Pop Culture - Sans serif font has informal connotations Satirical Comedy - Attacks something. Adbusters uses a lot of negative white space which connotes purity but directly contrasts with the image shown on the background. Masthead changes every time. Every magazine cover is unique which shows they are challenging. There is no reference to anything that is inside. No